Please have the final version of your exhibition label posted no later than 12:50pm on FEB. 10.
I encourage you all to review the 10 laws of storytelling again, and to make your best effort to revise. Remember that this assignment asks you to appeal to a general audience. You might find it useful to refer to the label about Jean-Michel Basquiat's work again (in the awards document) or to look for examples of writing about other artists' work that is similar in style and intent as your own, and use this as a model.
Again, here is the assignment. Please make sure you review the rubric that will be used to evaluate your work (at the end of this post).
Drafting an
Exhibition Label
Storytelling Exercise
FINAL DRAFT DUE February 10
For this assignment you will be designing an exhibition
label of approximately 2-3 paragraphs. This label should be for your own work,
the work of a peer, or for one of the works currently on view in the Faculty
Exhibition. You must use the appropriate gallery/museum format for the
information about the work of art (outlined below), but you are free to design the
content as you best see fit (choice of font, shape of panel, inclusion of
images, etc.).
Examples of awarding winning exhibition labels may be found
in the document posted on D2L.
Proper Format for exhibition labels (in this order):
Artist name
Title (italicized)
Date
Medium
Dimensions
Credit Line: if the work is borrowed from a private or
institutional collection (only include if you need to have a credit)
In preparation for this assignment, please review the information
posted on D2L and/or distributed in class.
You may also conduct research on your own to identify other
exhibition labels to use as models.
STEP 1. Review
each of these documents carefully. Conduct research on our chosen work or if it
is a work of your own think carefully about how to meaningfully tell the story
to a general audience. Use museum/gallery speak rather than how you might
describe the work in a critique situation.
STEP 2. Draft
your exhibition label. Have a (non-Art) peer read it. Get feedback from that
peer about what works and what does not. This could be a relative, spouse,
classmate, or friend.
STEP 3. Print out
a draft and bring it with you to our meeting on February 3. You should also
post your label to your blog. Be prepared to present your label to the class on
February. We will peer review the label at that point and make suggestions for
improvements.
Below are general criteria used to evaluate your didactic
panel.
Analysis: Does one idea follow naturally from
another? Do you provide an introduction
that is engaging (a hook) and do you draw the viewer to notice elements
(concrete details) of the artwork that support the story that you are telling? Is
your story clear and does it have the potential to stick with your audience? (25
points)
Language: Does your
choice of words demonstrate that you are emotionally and intellectually
involved and committed to what you are expressing? Is your language effective
at stirring up emotions of the audience?
Do you speak in the audience’s
language? Does the language you use locate the story in a fixed time and place?
Make sure your writing reflects
your ability to express your ideas in a grammatically correct, lucid, and
fluent way. Checking your work for spelling and grammatical errors gives your
analysis greater credibility. (25 points)
Interpretation: Interpretation goes beyond the works
themselves and uses external information gathered from other sources including
readings, and the artist’s own comments and interpretations. If you use others’ thoughts on the works, do
you choose quotations that provide interesting insight into the artist’s thoughts
and that further your own story?
Does your label show rather than tell? (25 points)
Synthesis: Does your choice of concrete examples,
quotations or evidence (formal details within the work) further the viewer’s
understanding of the work? Does your label reflect effort that has extended
over hours and that has been drafted and revised as necessary? (25 points)
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