Blog Post #3 DUE FEB 3 by 12:50pm

Gallery Label Exercise

Drafting an Exhibition Label

Storytelling Exercise         

DUE February 3                               

For this assignment you will be designing an exhibition label of approximately 2-3 paragraphs. This label should be for your own work, the work of a peer, or for one of the works currently on view in the Faculty Exhibition. You must use the appropriate gallery/museum format for the information about the work of art (outlined below), but you are free to design the content as you best see fit (choice of font, shape of panel, inclusion of images, etc.).

Examples of awarding winning exhibition labels may be found in the document posted on D2L.

Proper Format for exhibition labels:

Artist name

Title (italicized)

Date

Medium

Dimensions

Credit Line: if the work is borrowed from a private or institutional collection

In preparation for this assignment, please review the following information posted on D2L and/or distributed in class:

1. Example of 2016 award-winning exhibition labels selected by the Alliance of American Museums (AAM). The Northcutt Steele Gallery belongs to this national accrediting organization. The organization determines best practices for institutions. Visit: http://www.aam-us.org/
2. The “10 Laws of Storytelling” by Andy Goldman. This worksheet gives an overview of the basic rules for writing effective exhibition labels.   There is no one winning formula, and it is very difficult for all exhibition labels (which are relatively brief) to address all of these aspects.

You may also conduct research on your own to identify other exhibition labels to use as models.

STEP 1. Review each of these documents carefully. Conduct research on your chosen work or if it is your own work think carefully about how to meaningfully tell the story of this artwork to a general audience.

STEP 2. Draft your exhibition label. Have a (non-Art) peer read it. Get feedback from that peer about what works and what does not. This could be a relative, spouse, classmate, or friend.

STEP 3. Print out a draft and bring it with you to our meeting on February 3. You should also post your label to your blog. Be prepared to present your label to the class on February. We will peer review the label at that point and make suggestions for improvements.