Blog Post #3 DUE FEB 3 by 12:50pm

Gallery Label Exercise

Drafting an Exhibition Label

Storytelling Exercise         

DUE February 3                               

For this assignment you will be designing an exhibition label of approximately 2-3 paragraphs. This label should be for your own work, the work of a peer, or for one of the works currently on view in the Faculty Exhibition. You must use the appropriate gallery/museum format for the information about the work of art (outlined below), but you are free to design the content as you best see fit (choice of font, shape of panel, inclusion of images, etc.).

Examples of awarding winning exhibition labels may be found in the document posted on D2L.

Proper Format for exhibition labels:

Artist name

Title (italicized)

Date

Medium

Dimensions

Credit Line: if the work is borrowed from a private or institutional collection

In preparation for this assignment, please review the following information posted on D2L and/or distributed in class:

1. Example of 2016 award-winning exhibition labels selected by the Alliance of American Museums (AAM). The Northcutt Steele Gallery belongs to this national accrediting organization. The organization determines best practices for institutions. Visit: http://www.aam-us.org/
2. The “10 Laws of Storytelling” by Andy Goldman. This worksheet gives an overview of the basic rules for writing effective exhibition labels.   There is no one winning formula, and it is very difficult for all exhibition labels (which are relatively brief) to address all of these aspects.

You may also conduct research on your own to identify other exhibition labels to use as models.

STEP 1. Review each of these documents carefully. Conduct research on your chosen work or if it is your own work think carefully about how to meaningfully tell the story of this artwork to a general audience.

STEP 2. Draft your exhibition label. Have a (non-Art) peer read it. Get feedback from that peer about what works and what does not. This could be a relative, spouse, classmate, or friend.

STEP 3. Print out a draft and bring it with you to our meeting on February 3. You should also post your label to your blog. Be prepared to present your label to the class on February. We will peer review the label at that point and make suggestions for improvements.

Blog Post #2 DUE JAN 27 by 12:50pm

Please read Chs. 1-3 in your textbook, Understanding the Art Museum (pp. 1-19), and answer the following question at the end of Ch. 3 in your gallery blog. Feel free to use illustrations, photographs, etc. to illustrate your points. Your response to this question must be posted no later than 12:50pm on January 27

Research installations by artists such as Kiki Smith, Bill Viola, or Jenny Holzer. Choose one of their installations and answer the following: How does the artwork interact with the physical space it occupies? Argue for or against the principles of installation art. If you are unfamiliar with the principles of installation art, do some research and report on your findings.

Blog Post #1 DUE JAN 27 by 12:50pm

Gallery Blog Post #1 DUE FRIDAY, JAN. 27 by 12:50pm

artZ406 / Gallery professional practices / BLOG ENTRY #1

During class on the 20^th you should jot down preliminary answers to the following questions about the Faculty Exhibition at Northcutt Steele. In your journal/blog assignment, respond to the following questions in full sentences/paragraphs. Please bring your own camera to take photographs (or your journal to make sketches) to supplement your written answers and to remind you of specific design choices when writing up your final observations.

Functional considerations:

·       Has traffic flow been planned for in this exhibition? Could you foresee any bottlenecking or problems with traffic flow? Explain.

·       Do exhibition materials seem durable? What are the materials used both in the artworks and in interpretative materials? Would you make changes to interpretive materials? If so, what would they be?

·       Are the reading heights of the labeling and the height at which works are hung comfortable? If not, why not? Be specific.
Are there any dangerous aspects within the exhibit? If so, what are they?
Could a disabled person experience most of the exhibit? If not, why not?

·       Is the chosen typography easy to read? If so, why? If not, why not?

Formal considerations:

·       Describe the typographic aesthetics: evaluate its effectiveness. How do the choice of fonts complement or detract from the artwork? Can you think of an exhibition where you found the written materials/didactic materials especially effective? If so, what do you remember about them?

·       Is there visual unity of elements/components within the exhibit? Explain why or why not?
If you could make changes, what would they be?

·       Does the exhibit seem to have a visual style? If so, describe it. Is it appropriate?

Conceptual considerations:

·       Describe the overall message of the exhibit (as you understand it) in one sentence.

·       Does the exhibition have a linear sequence (a beginning and ending point), or is it a fluid sequence (the visitor can start at any point in the exhibit and move to any other point?)?

·       Is the type of sequence effective? If not, how would you improve it?

Visitor observations:

·       What do you believe would be the most and least popular aspects of this exhibition for visitors under the age of 25?

·       What are the most and least popular aspects of this exhibition for visitors over the age of 25?

·       Can visitors share their experiences of the art with others, or are they designed to be individual artistic experiences? Explain. What changes might you make to improve the possibility of viewers discussing artwork with one another?

·       If you could change one thing in this gallery space, what would it be? Why?